Lunys, a major player in the distribution of fruits, vegetables, and fresh groceries, aimed to significantly improve the online customer experience for both households and foodservice businesses.
- Simplify product navigation for different customer types (foodservice vs. households)
- Speed up and clarify the process of purchasing ingredients based on recipes – a key need for foodservice clients
- Ensure that products listed in recipes are always up-to-date and available in the catalog
- Enhance the visual appeal of recipes, especially in cases where meal photos were missing
We developed and implemented two AI solutions for the client:
1. Personalized Product Descriptions
- AI generates tailored product descriptions based on whether the customer is a household (B2C) or a foodservice business (B2B).
- The descriptions reflect the needs of specific target groups – such as package weight, shelf life, usage recommendations, or logistics info.
- The language is adapted to the customer’s expectations and vocabulary – whether formal, practical, or marketing-oriented.
2. Recipe-Based Shopping Assistant
- From a database of around 10,000 recipes, customers can choose a dish and add all required ingredients to their cart with a single click.
- The AI model matches recipe instructions and ingredient lists with the current product catalog, selecting the most suitable items for the intended use.
- The solution also generates illustrative images of meals when recipe photos are missing, enhancing the visual appeal of the e-shop.
„Insynaps helped us significantly elevate the customer experience on our e-shop – from better product descriptions to intelligent recipe-based shopping. Our customers appreciate the simplicity and efficiency these new solutions have brought.“
Lunys
- Improved clarity and usefulness of product descriptions – customers receive relevant information in a format they understand.
- Faster shopping process – especially for foodservice businesses that can order all ingredients for a daily menu in just a few clicks.
- Increased engagement with recipes on the e-shop, boosted by visual appeal through automatically generated images.
- Enhanced customer experience, contributing to greater loyalty and higher conversion rates in the online environment.